From the Mittens Pets family
About
PupVella is a modern dog grooming studio built for comfort, consistency, and beautiful results. We believe grooming should be calm, well-communicated, and tailored—so your dog leaves feeling good and looking even better.
PupVella was created as part of the Mittens Pets brand family to bring an elevated, confidence-first grooming experience to dogs in Ann Arbor. We’re stepping into a familiar local grooming space with a fresh approach—updated standards, a refined experience, and a team culture built around patience, safety, and craft.
What a "confident dog experience" means
Philosophy
Confidence is calm energy, predictable steps, and gentle handling—paired with professional skill. It’s knowing your dog is cared for, not rushed. It’s leaving with a groom that fits your dog’s coat, lifestyle, and personality.
3 promises:
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Comfort-first: we work at your dog’s pace
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Clarity: we communicate what we’re doing and why
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Craft: clean detail work and balanced, flattering finishes
Mission
To deliver a consistently beautiful grooming experience for dogs and their people through expert care, calm environments, and system-led service.
Vision
To become the most trusted modern dog grooming studio brand—where every location feels familiar, runs smoothly, and treats each dog like family.
Positioning Statement
PupVella™ is an elevated dog grooming studio for quality-focused pet parents who are tired of chaotic, inconsistent salons. We combine professionally trained teams, thoughtful environments, and repeatable systems to deliver beautiful, reliable results—every time.
Brand Pillars
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Calm Structure – We don’t rush chaos; we run systems.
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Expert Hands – Trained groomers, clear standards, ongoing education.
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Consistent Results – Same high expectations, every visit, every location.
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Modern Environments – Clean, uncluttered, spa-level design for people and pets.
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Transparent Care – Clear communication, honest recommendations, trusted relationships.
